Originally named East Ocean View, East Beach was designed by DPZ in 1994 for the Norfolk Redevelopment and Housing Authority. DPZ served as a consultant for East Beach to Frye Properties of Leyland Development, a partner selected by the NRHA. While the master plan changed little in concept, DPZ was responsible for refinements as the plan moved into construction documents.
The final plan relocated a thoroughfare farther from the coastline, replacing it with bayfront greens and paths at the end of each cross street. These bayfront greens and paths serve as well-defined "outdoor rooms," furnished with benches and public art and shaped by the front porches of the surrounding houses. The changes to the original plan also incorporated a greater respect for the site’s natural environment. Indeed, the nationally recognized beach restoration project helped improve not only the site's ecology, but also made the Chesapeake Bay -- a truly significant landmark for the community -- more accessible for visitors and residents alike.
Featuring marinas and neighborhoods shopping within easy access for all, East Beach serves as a model coastal development for the region.