The Roswell Historic Gateway Study has been created through a community-based process involving residents, property owners, elected officials, and other stakeholders carried out during the spring and summer of 2012. At each stage of the study, publicized workshops and public meetings created opportunities for stakeholders to share ideas and concerns. Throughout the process, findings are vetted by relevant decision makers and the broader public to ensure that all recommendations have broad support.
The Historic Gateway Master Plan includes land use and design elements that respond to and integrate with the Historic Gateway Project, a concurrent initiative led by the Roswell Department of Transportation who is designing multi-modal transportation and safety improvements along the Atlanta Street corridor.
The Historic Gateway corridor was once the thriving heart of Roswell. As Atlanta Street has evolved from a local main street to a regional throughway, it has lost much of its character as a local place while not fully becoming a modern highway. Lodged uncomfortably between these two roles, conditions along the corridor have become unsafe and unwelcoming for pedestrians and motorists alike. Interestingly, very few of the parcels in the entire Gateway Corridor are vacant, and most all of those that are vacant front Atlanta Street, the major and most public thoroughfare. This corridor serves as Roswell’s face to the region. Its revitalization will benefit the whole city and significantly increase perception of the community as a thriving place to live, work, shop and play.
The Historic Gateway Master Plan is part of an on-going effort by the City, business owners, and residents to make the Atlanta Street corridor a vital, pedestrian-friendly center of heritage, culture, business, and neighborhood life. The goals of the Master Planning process are to encourage historically appropriate development of the Gateway that is consistent with the vision of residents, business owners, and other stakeholders.
The Master Plan is intended to consolidate and coordinate a collection of studies completed in recent years, and guide implementation efforts with urban and architectural standards to enhance the character of redevelopment and infill projects. In conjunction with the Historic Gateway transportation improvements currently being studied, the Master Plan promotes sensitive redevelopment with a wide variety of housing options, commercial, retail, civic and employment opportunities. Sensitive design lowers speeds, encourages alternative modes of transportation, and improves pedestrian safety.
The Master Plan re-establishes a context for the Gateway area as a vibrant multi-modal center of heritage, culture, business and neighborhood life that is friendly to commuters, visitors, and residents alike.