Vale do Jurerao

Rendering of town center
Location: Florianópolis, SC, Brazil
Project Categories: Urbanism
Year Started: 2011
Status: process
Size: 1262 acres

The masterplan reflects a New Urbanist approach that focuses on interconnectivity and mobility, with the street edges defined and significant intersections celebrated with places for social gathering. The plan emphasizes interlinked neighborhoods, and a the town center with apartments and lofts above retail. Various civic uses are prominently sited amidst a necklace of green spaces, that vary from large plazas to recreational areas to intimate squares and gardens. A hotel and spa are planned to occupy the old quarry on the hills, offering breathtaking views of the coast.

Seeking to embrace and protect the valley’s unique natural features, the urbanization strategy transitions progressively with lower densities towards the more sensitive areas and topographically challenging ridges. The downtown of Vale do Jurerê will offer a dynamic and symbiotic experiences, completing the urban setting of Florianopolis.

Rendering of town center Rendering of Master Plan Rendering of Mountain Hamlet Rendering of town center 1114-05

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